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JOB PROCESS

 
 
 

JOB PROCESS AT A GLANCE

The preceding procedure is based upon illustration jobs, but it is applicable with some variation to other categories featured on this website.

1. Click on contact Fill out for the inquiry of availability to do the job.
 

2. To start a job click on job request form and fill out a detailed description of the job and submit.
 

3. Discuss estimated time, price and terms. Sign contract.
 

4. Receive the thumb nail sketches and finalize. Make arrangement for 1st payment.
 

5. Receive the tight pencil stage for review.
 

6. Approve the developing stage, make 2nd payment.
 

7. Upon completion, receive low-res image for approval.
 

8. Receive the artwork. (The art work, or transparencies, and/or high-resolution digital files can be delivered either online or on a disk.) Make final payment.
 

First 3 steps usually take only one business day.
 

More details are on the right side of this page.
 

 


John Pulinat strives to ensure that he provide you the best work for your needs, on target, on time, with the process of successful transition and conclusion.


Visual metaphors and illusions, whatever concept and idea, he bring that to life and reality. The job of the visionary artist is to create images that solve specific visual challenges. The visual problem to be solved usually involves the support of an idea by artist or client.


The client or art director sends the artist a detailed summary of the article, story, script for a product or service which is presented in the form of text. This is the starting point.


Literal or narrative visualization may be the appropriate solution for one problem. Another may call for a more conceptual or metaphoric approach. Understanding the book, article, script, product or service, to be supported by the images, as well as an understanding of the eventual audience for the work, is crucial for the development of successful and powerful image.

How much does it cost?

An estimate is usually given after submitting the detail job request form. Discussion of the project through e-mail /phone is followed by setting a schedule and budget with the client or art director. Fees are based on usage, complexity and time. A picture created for a mass-market book cover will be more expensive than a similar image created for a small-circulation magazine.

A flat rate (not hourly) is charged based on complexity of the illustration(s), where it will be used, how many times it will be used, and how quickly it is needed. The less reproduction rights transferred and less complex the imagery and the longer amount of time needed to complete it, the less it will cost.

WHAT IS THE TYPICAL JOB PROCESS FOR DOING ORIGINAL ART WORK?


Every job is different according to the clientís needs, but this is how a typical job process is handled.


Click on contact. Fill out the inquiry of availability for the particular job. After the initial contact, you will get a reply from John Pulinat as early as possible within 24 hours letting you know his availability.


To start a job click on job request form in contact section and fill out a detailed description of the job. Choose a style (he executes three styles, enabling you to communicate your concepts, facts, add values or reveal basic insight into products) which synchronizes with your illustration needs, and submit the form.


The style (painterly,line and wash, signature) is selected by the client, John Pulinat focuses on creating consistency and confidence in that specific style.


Pulinat discussed estimated time, price and terms which is either emailed as a PDF or faxed. Once that is approved, signed, and faxed or emailed back, usually it takes only one business day.


Once a schedule and budget are established and the contract is signed, the process is something like this.


He provides a preliminary drawing (generally scanned sent via e-mail) for approval. This drawing is like a blueprint for a building. It is much easier to identify and correct problems in the drawing stage than later in the finished art. If revisions are needed, a revised drawing is submitted for approval.


Receive the thumb nail sketches and finalize. After finalization, make arrangement for 1st payment.


Receive the tight pencil stage for review.


Once the drawing is approved, he proceeds to the final artwork.


Approve the developing stage, make 2nd payment.


You have the reassurance of knowing the progress of the job. If you request, he will send you a digital low res file for review.


Upon completion, receive low-res image for approval.


Receive the final artwork. (The art work, or transparencies, and/or high-resolution digital files can be delivered either hard drive or on a disk.) Make final payment.


He shoots his own reference photography as needed. Releases are obtained from all models. Once completed, he often shoots a digital photo for approval.


Once the final painting is done and approved; he can either ship the original artwork for the client to shoot and/or scan, or he can provide large format transparencies and/or high-resolution digital files which can be delivered either online or on a disk.

 

He shoots his own reference photography as needed.

 

Reference Image

 

Final Art Work

     

Reference Image

Reference Image

Final Art Work

     

Reference Image

Reference Image

Final Art Work

     
 

HOW LONG DOES IT TAKE TO DO ORIGINAL ART?

The length of time it takes to complete a commissioned art work depends on several factors: which one of the three styles is chosen, the number of illustrations, the complexity of each, and the timely responsiveness of the client.

Even the tightest of deadlines can be met in most cases. A typical job of one half-page magazine illustration will take 5-15 business days from the first call to the final delivery of art work.
Line and wash style takes less time than the other two styles. Pulinat understands how important it is to meet your deadline, and will do everything possible to meet it.

Digital technology has changed the way virtually everyone does a job today. Pulinat determines the technology which works best as a tool for communication and for pre-visualization, as well as last-minute modifications when needed. Technology makes it possible for him to meet schedules that would have been very difficult in the past. He feels that the humanity conveyed by the hand-drawn image is an irreplaceable aspect of quality art work.

The work in the childrenís book, editorial, and conceptual sections of this site are examples of work completed under a wide variety of conditions, deadlines and budgets. Pulinat will be happy to discuss your project with you and work with you to find the best solution for your individual needs.


Thumbnail Stage

Small sketches (thumbnail's) of 2-5 ideas, if necessary, are created for client approval. When this has been received, and a direction is decided upon, a tighter drawing is started.

 

   
Tight Pencil Stage

References are gathered and the details are worked out in the illustration. Once the tight pencil is faxed or e-mailed to the client and they approve, the finished art starts. Color studies are done if necessary.
 

   
Finished Art

Upon completion, a low resolution file is sent for approval. Then a high resolution file is sent according to your file requirements. Depending on the file size of the finished piece(s) they will be e-mailed or downloaded from Pulinatís website. A special link will be emailed to download a 300-400 dpi, RGB, uncompressed, JPG file. This is a much requested practice and, to date, has proven to be highly successful for accurate color, detail, and speedy delivery.

 

   
Application of Art

It all comes together when the Designer or Art Director puts it in place.

 

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